Boutique 3PL + Fulfilment in Australia
Based in Melbourne, we're a simple, capped fulfilment service for boutique brands who want orders professionally picked, securely packed + shipped - without complex systems, complicated contracts, or costly overheads.
Fulfilment shouldn’t slow your business down.
We don’t complicate things. We store your products. Then we pick, pack + dispatch your orders using your preferred shipping setup. It’s as simple as that.
As order volume increases, fulfilment quietly becomes one of the most time-consuming parts of running a brand. Managing stock, packing orders, booking shipments + handling delays can quickly pull focus away from growth – even when everything else is going well.
Betty+Co exists to take that operational weight off your plate.
A fulfilment partner who understands brands.
Betty+Co is a founder-run fulfilment service built for boutique brands that want things done properly.
We understand how much trust it takes to hand over your stock. That’s why we keep things simple, transparent + hands-on – with predictable costs, no lock-in contracts + real care taken at every step.
Your products are stored in a clean, secure warehouse + packed by people who treat them as if they were their own.
How it works
01
You send stock.
After you’ve confirmed that Betty+Co is the right fit for your brand (hot hint: we are), you send your inventory to our Melbourne-based warehouse.
Stock is unpacked, checked + set up within your own dedicated footprint to support accurate, efficient fulfilment of your orders from day one.
02
We Pack.
You give us limited, “order-only” access to your store.
We print your order packing slips + fulfil them on your behalf, with attention to accuracy + presentation.
If you require a different setup, we’re flexible + will work it through together.
03
We Dispatch.
We ship with no mark-ups or hidden fees. Freight is billed directly to you by the carrier, ensuring complete transparency. Tracking is uploaded to each order once dispatched, keeping you + your customers informed automatically.
Simple. No complicated systems or long onboarding processes.
Fulfilment that runs quietly in the background.
With Betty+Co, fulfilment stops being something you constantly think about.
Orders ship faster. Customers receive their purchases sooner. Shipping costs improve + your time is freed up for sales, product + strategy – not repetitive logistics.
It’s a setup that feels calm, efficient + properly run.
No complicated 'per-order' fees
Simple, predictable pricing
A simple, hands-on pack + ship service with clear inclusions + add-on options – no complex systems, no inflated per-order costs + no unnecessary overheads.
A different approach to fulfilment
Not all fulfilment services are built the same. Below is a simple comparison to show how Betty+Co differs from a traditional 3PL - so you can quickly see what matters to you.
Traditional 3PLs
$3000+ monthly
Designed around how brands actually operate
No minimum orders
Flat monthly subscription
Order fulfilment included in base monthly cost
Exclusive to a capped number of brands
Includes satchel + bubble mailer packaging in 3 sizes
Custom packaging without rules or restrictions
Designed for space-efficient products
Unlimited SKUs per order
Month-to-Month - no minimum commitment
Use your own carrier accounts
No integrations, no platforms
Founder-run, hands-on
Dedicated focus for Zero-to-minimal returns
Ideal for growing brands
Optimised for consistent order flow
Limited brand onboarding
We deliberately cap the number of brands we work with.
Betty+Co is a focused, founder-run fulfilment service. By keeping capacity intentionally limited, every brand receives consistent handling, attention to detail + reliable turnaround. By working with a limited number of brands, we’re able to handle the custom requirements or special requests without a second thought.
That care shows in accuracy and presentation – helping minimise issues + keep returns to an absolute minimum.
We cap the number of brands we work with, to keep fulfilment hands-on + reliable.
No surprises. No lock-ins.
Betty+Co runs on clear terms and flexible arrangements.
There are no long contracts, no forced commitments + no complicated exit processes. If things change, you’re not stuck.
This keeps the relationship simple, fair + low-pressure.
Straightforward pricing, with no surprises or hidden fees.
Let’s see if Betty+Co is a good fit.
Looking for a simpler, more affordable way to fulfil orders in Australia? Let’s see if Betty+Co is a fit.
You’re growing, but not yet at the stage where a warehouse, staff, or complex systems make sense. Betty+Co lets you stay focused on building your brand while orders are packed + sent without friction.
Most 3PLs are built for scale + smaller brands can’t afford it. This isn’t that. It’s a simple, founder-run service designed to support growth without locking you into overhead you don’t need yet.
About BETTY+CO
