About Betty+Co
Where are you?
Based in Melbourne, we service everything from intimate boutique workshops to major industry exhibitions. Whether you need 50 high-end gift boxes for a Yarra Valley retreat or 5,000 delegate packs for the MCEC, we provide the same meticulous attention to detail. We deliver locally to all major Victorian venues and can ship your event kits nationwide.
What products do you handle?
If it fits in a kit, we can handle it. We specialize in the high-touch assembly of physical products, subscription orders, and event collateral. Our expertise includes:
Subscription Boxes: Seamless, monthly assembly for lifestyle, beauty, and niche hobby brands. We ensure every box looks exactly like the first – run after run.
Event Swag & Delegate Packs: Lanyards, notebooks, pens, and technical programs ready for the registration desk.
Beauty & Wellness: Skincare, cosmetics, candles, and fragile glass vials handled with care.
Corporate Gifting & VIP Kits: Premium snacks, bottled drinks (non-perishable), and luxury items for high-end gifting.
Trade Fair & Exhibition Collateral: Catalogues, brochures, flyers, and promotional showbags for high-volume distribution.
The “Fiddly” Details: We thrive on the tasks the other guys avoid – like applying custom stickers, hand-tying ribbons, or ensuring a specific sequence for your printed inserts and subscription box layouts.
Working with something unique? Just let us know. If it requires a meticulous eye and a steady hand, we’ll take it from there.
How is Betty different?
We’ve replaced complexity with capability. Most 3PLs are built for robots and massive scale; we’re built for brands and people. We take a deliberately high-touch approach because we know that for events, trade fairs, and luxury subscriptions, the “fiddly” details are the brand.
Intentional Capping: We don’t try to be everything to everyone. By intentionally capping the number of partners we work with, we ensure your project gets the focus, accuracy, and “calm” it deserves – even on tight event deadlines.
No Over-Engineering: We’ve ditched the layered fees and rigid, automated systems that make small-to-medium runs impossible. You get a transparent flat fee and a partner who actually knows what’s inside your boxes.
Founder-to-Founder Perspective: We built Betty+Co because we were once in your shoes. We spent the nights on office floors packing bags and just wanted a capable partner to handle the assembly work reliably and at a fair rate.
We knew what the market was missing, so we built it. Simple, precise, and completely off your plate.
Why is Betty+Co so affordable?
We’ve engineered out the overhead, not the quality. Most logistics providers charge you for a massive infrastructure you don’t actually need – like complex software, tiered management, and expensive sales teams. At Betty+Co, you pay for the work, not the machine.
The Power of the ‘Cap’: By intentionally limiting the number of brands we partner with, we eliminate the administrative chaos and “layered” fees common in giant 3PLs. Less complexity for us means lower costs for you.
Direct Communication: You aren’t paying for a “Key Account Manager” who has never seen your product. You deal directly with the team handling your kits, which removes the margin of error (and the extra billable hours).
Boutique Efficiency: We’ve designed our Melbourne warehouse specifically for manual, high-detail assembly. We are faster and more precise at “fiddly” work than a large-scale warehouse trying to force manual tasks through an automated system.
You get premium, hand-finished results at a rate that reflects a leaner, smarter way of working.
How We Work
What does the Betty+Co kitting process look like?
We’ve streamlined our workflow to be a true “plug-and-play” solution for your brand. Here’s how we handle the heavy lifting:
1. Secure Receiving: We receive your products, collateral, and packaging at our Melbourne warehouse. Whether it’s 50 luxury gift items or 5,000 trade fair inserts, we log everything in so it’s accounted for the moment it arrives.
2. The “Perfect Sample” Approval: Before we start the full run, we assemble a physical mockup for your sign-off. We want to ensure the tissue fold, sticker placement, and insert sequence are exactly how you envisioned them.
3. Precision Assembly & QC: Once approved, our team begins the hand-assembly. We don’t just “pack”; we curate. Every kit undergoes a quality-check to ensure it’s beautiful, accurate, and ready for its unboxing moment.
4. Seamless Dispatch: We manage the final mile. Whether we’re shipping directly to your customers (D2C) or coordinating a strict “load-in” window at a major Melbourne event venue, we ensure your kits arrive on time and in perfect condition.
It’s that easy. You provide the components; we provide the finished experience.
I have a last-minute insert/change. Can you help?
Because we are a boutique warehouse in Melbourne, we are agile. If you have a last-minute brochure update or a speaker gift change, we can usually pivot much faster than a large-scale 3PL. We’re there to ensure everything runs smoothly for you.
Can you handle fragile or high-end items?
Yes. This is our specialty. Unlike automated warehouses, we assemble everything by hand. We can handle luxury glassware, bottled liquids, and delicate paper stock with the care they require.
What is your minimum/maximum kit run?
Is there a per-sku charge?
Do you have minimum volume requirements or long-term contracts?
No. We believe in earning your business through performance, not paperwork. We’ve removed the typical barriers of entry found in the logistics industry to keep your business agile.
No Long-Term Contracts: We don’t lock you into 12-month retainers. You can work with us on a month-to-month basis for recurring subscription boxes or engage us for a single, one-off event or seminar.
No Minimum Orders: Whether you have a VIP run of 50 high-end gift boxes or 5,000 delegate packs for a national conference, we are ready to scale with you.
Scalable Partnering: Many of our clients start with a small “test” project for a single event before moving their ongoing subscription fulfillment over to us once they see our attention to detail.
Either party may end the partnership at any time by providing written notice. We do not lock partners into long-term contracts; however, any work already scheduled, commenced, purchased, prepared, or committed to remains payable. Both parties agree to work together in good faith to complete any active work, arrange any required handover, finalise outstanding payments, and close out the partnership professionally.
You have the freedom to use us exactly when you need us – no strings attached
Is there an onboarding / offboarding fee?
Can I include custom touches like inserts, tissue paper, or labels?
Absolutely. In fact, the “fiddly” details are our favorite part. We know that the unboxing experience is often the most important touchpoint for your brand, especially for luxury gifting and subscription boxes.
Full Customisation: You can supply your own custom tissue paper, stickers, hand-written notes, ribbons, or branded inserts.
Precision Placement: We follow your “lookbook” or mockup to the millimeter. If the sticker needs to be perfectly centered or the ribbon tied in a specific way, that’s exactly how every single kit will arrive.
All-Inclusive Pricing: Unlike big 3PLs that charge an extra “pick fee” for every single insert or sticker, our single per-kit fee covers all of these custom touches.
We don’t penalise you for having a beautiful brand. We’re here to help you build it.
Can we store our products with you?
Yes, absolutely.
We’ve designed our storage model to be as straightforward + predictable as our packing services. We operate on a simple “per allocated space” model, meaning we charge a flat, low, predictable fee per pallet space.
For event kitting, subscription runs, or ongoing fulfilment, most of the brands we partner with simply ship their products and materials to us right before each project begins. Because we specialise in boutique, space-efficient items, everything you need for a run typically fits perfectly within a single dedicated pallet space.
There are no complex warehousing invoices, no per-SKU storage charges, and no paying for massive warehouse shelves beyond your own space. You just ship us what you need packed, we hold it securely in your allocated space, and we get straight to work.
Do I need to use special software or integrations?
None at all. We’re here to clear your plate, not give you another login to manage. Unlike large-scale warehouses that require you to navigate complex portals or pay for expensive software integrations, we keep our process human-centric and frictionless.
No Tech Hurdles: Most of our clients simply send us their instructions via email, a spreadsheet, or a simple PDF brief.
Seamless Communication: We adapt to your workflow. If you have a specific packing list or a unique set of assembly instructions, you can just send them over. We take it from there.
Real-Time Peace of Mind: You don’t need a dashboard to know where your project stands. You have a direct line to our Melbourne team, providing you with personal updates and “eyes-on-the-floor” reliability.
We believe logistics should be the easiest part of your business, not the most complicated.
Can I visit Betty+Co?
Shipping + Pickups
Can you ship directly to my subscribers or customers?
Do you offer pick-up?
Yes! We’re a local Melbourne pick-up hub, and we love being a part of your – and your customer’s – experience. We offer flexible collection options from our South East Melbourne warehouse.
Client & Event Collection: You’re always welcome to collect your finished kits yourself or send your team to pick up bulk orders for an event.
Your Customers Are Welcome: If you have local Melbourne customers who want to save on shipping or need a last-minute gift, they can pick up their individual orders directly from us.
A Professional Experience: We ensure your customers are greeted by a clean, organized, and professional environment (and a friendly team!), so their “pick-up” feels like a premium extension of your brand.
By Arrangement: To keep our warehouse “clean and calm” and ensure your items are ready for collection, we simply ask that all pick-ups (both yours and your customers’) are scheduled in advance.
Can you deliver directly to my booth at the event?
Absolutely. We are experts in Melbourne venue logistics. We coordinate with your team (or the venue organizers) to deliver your kits within your specific load-in window, right to your booth or the registration desk.
Payments + Pricing
How + when is payment made? What if I miss a payment?
We keep our billing as simple as our kitting. Our goal is to provide a transparent, “no-surprises” invoice so you can focus on your project.
For Recurring Subscription Partners: Payments are billed on the 28th of each month for the following month’s dispatch. For example, your July subscription payment will be billed on 28 June to help keep your July dispatch window on track. If your member base, packing volume, storage needs, inserts, or handling requirements increase during a paid period, those changes will be reflected in your next monthly subscription payment. This will include both the additional kitting required during the current period + the updated ongoing monthly scope.
The “Annual Advantage”: For brands looking for the best value and long-term peace of mind, we offer a 10% discount when you choose our annual billing option (paid in full upfront). It’s our way of rewarding the partners who grow with us.
For Event & One-Off Projects: To secure your assembly slot and ensure a smooth dispatch to your venue, payment is required prior to your kits leaving our warehouse.
Missing a Payment: We’re humans, and we know that sometimes an invoice gets lost in an inbox. If a payment is overdue, we’ll send a friendly reminder. To maintain our “clean and calm” workflow, we may pause assembly or dispatch until your account is up to date.
Betty's pricing policy
How do you lock-in pricing when you haven't kitted for us before?
The short answer? We’ve been doing this long enough to know that while every brand is unique, kitting isn’t exactly brain surgery.
Our base rates are built on years of experience – since 1999 to be exact! – of being on both sides of the business – as the brand and now, as the kitter. We’ve accounted for the standard variables, which is why the prices you see on our pricing page are usually spot-on. We don’t believe in “introductory rates” that skyrocket later; we believe in getting it right from the start.
However, we do have one small safety net: the 10-kit test run.
Before we officially “onboard” a recurring project, we run a small batch of your 10 kits. This allows us to time the assembly to the second and ensure our estimate matches the reality of your specific packaging.
Our quoted prices are unlikely to change unless:
The “Tetris” Factor: Your assembly turns out to be significantly more complex than described (e.g., if “placing a card” actually involves intricate origami or 15 different tiny components).
Scope Creep: You decide to add more items, layers, or custom touches to the box after the initial quote.
Inflation & Labour: If we are still together after a year (which we hope we are!), we may need to adjust for rising labour or material costs. However, because we run on a very low-overhead model, this isn’t something we see as a major concern or a frequent occurrence. If it ever does happen, we’ll always give you 60 days’ notice first.
Basically, we do the test run so there are never any “gotcha” moments on your first big invoice.
Other Services
Do you offer returns processing or reverse logistics?
Yes. We help you close the loop on your customer experience. We know that handling returns can be a bottleneck for growing brands, so we offer a meticulous “Reverse Logistics” service to get your stock back into circulation.
Inspection & Quality Control: We don’t just receive returns; we inspect them. We check for damage, wear, or missing components to ensure only “perfect” items go back into your sellable stock.
Repack & Restock: If the product is fine but the packaging is tired, we can repackage it to your boutique standards so it’s ready for the next customer.
Meticulous Reporting: We keep you updated on what’s come back and the condition it’s in, so your inventory levels stay accurate.
Custom Requirements: Whether it’s steam-cleaning a garment, wiping down a beauty product, or handling “damaged-beyond-repair” items according to your sustainability policy, we follow your specific brief.
We turn a logistical headache into a streamlined process that protects your bottom line.
Contact us to discuss pricing.