BettyCo

About Betty+co

Clear answers to common questions about how Betty+Co works.

Who we are

Betty+Co is a Melbourne-based dedicated kitting service, built out of a freaky love of organisation + structure.

Betty+Co specialises in boutique kitting in Melbourne, assembling subscription boxes, event bags, seminar packs, promo kits + corporate gifts.

Everything you need assembled is delivered to us + we kit + pack them to perfection, then prepare everything for dispatch. You choose how the finished kits are delivered: customer pickup, self-collection, courier shipping, or bulk delivery for events.

Simple. Flexible. No complicated systems.

Why we exist

We’ve been in your shoes. Event preparation took up far too much time.

We started Betty+Co because we’ve been in your shoes. When managing our own brand – which we sold in 2021 – the packing + event preparation for trade fairs at places like the MCEC + focus groups took up far too much time, + we dreaded doing it as we knew it was something we could outsource whilst doing something more productive for the business. But at the same time, the cost was too high to justify it.

Traditional kitting providers were either too big + complex, or they added unnecessary costs + stress. We wanted something simpler – an affordable, reliable partner who could handle the kitting accurately + consistently, without overcomplicating things.

That’s how we got here + it’s exactly what we offer today.

What we believe

Our principles guide how we work.

We believe partnerships should be:

  • Supportive, not stressful
  • Predictable + transparent
  • Simple, not overengineered
  • Delivered to the highest calibre – not just ‘acceptable’
  • Run by people who understand your business

That belief shapes everything we do.

How It Works

It's super simple, as it should be.

1We Get It

We receive your products, collateral + packaging at our Melbourne warehouse. Whether it’s 50 luxury gift items or 5,000 trade fair inserts, your inventory is signed for, logged into our schedule + safely staged the moment it arrives.

Your project, officially off your plate

We assemble a physical mockup for your sign-off, then our team begins the assembly. We don’t just “pack” – we curate. Every kit undergoes a quality-check to ensure it’s beautiful + accurate.

Your kits are ready for their unboxing moment

Whether we’re shipping directly to your customers (D2C) or coordinating a strict “load-in” window at a major Melbourne event venue, we ensure your kits arrive on time + in perfect condition

Venue-ready or doorstep-delivered, nationwide

We love making your life easy + it shows with every batch we kit for you.

WE'RE HERE FOR YOU

“Betty+Co exists to be the partner we wish existed when we needed it - one that steps in behind the scenes + handles the fiddly assembly stuff so you can focus on what matters most in your business"
Paulitta
Founder - Betty + Co