About Betty+Co
Who is Betty+Co?
Betty&Co is a founder-run boutique fulfilment brand built around care, consistency, and doing things properly, without the scale chaos of traditional 3PLs.
“Betty” represents the hands-on, detail-driven approach (the person actually packing your orders), and “+Co” reflects a trusted operation designed to support brands with calm, predictable fulfilment.
How is Betty different to other 3PL providers?
Betty+Co takes a deliberately simpler approach to fulfilment.
Rather than layering on complex systems, per-order fees, and rigid processes, we focus on doing the essentials well: storing your stock, picking and packing orders carefully, and shipping them reliably using our provided packaging or your provided custom packaging.
We work directly within your existing store setup, with limited ‘order only’ access, and use your own carrier accounts. This keeps fulfilment transparent, predictable, and under your control – without unnecessary software, mark-ups, or overheads.
By keeping capacity capped and processes straightforward, we’re able to stay hands-on, accurate, and reliable – while offering a calmer alternative to traditional fulfilment models.
We do it this way because we were once boutique brand owners ourselves. All we really wanted was someone to take care of our orders – simply and reliably. Instead, we were often met with layered pricing and complex systems for a job we had been managing perfectly well in-house.
We didn’t need overengineering. We just needed a capable partner to handle the same workflow, without unnecessary overhead.
Betty+Co was built from that experience.
What is Betty's secret weapon?
We’re founders first – and 3PL providers second.
That perspective changes everything.
Betty+Co was launched after our founder exited her own product brand to a US-based company. It was built from firsthand experience – understanding exactly what scaling brands need from a fulfilment partner when entering new markets.
We don’t just move boxes. We understand margins, retail pressure, customer experience, compliance, and growth.
Operating from Melbourne – Australia’s food and fashion capital – we work with a curated portfolio of design-led brands. This allows us to deliver operational precision and presentation awareness that larger, volume-driven 3PLs simply can’t prioritise.
Our founder also brings deep experience in:
• Mandatory standards and compliance
• IP protection and brand safeguarding
• Retail and buyer relationships built over two decades
Where appropriate, we’re able to make strategic introductions to platforms and buyers we’ve worked with – because sometimes fulfilment is just one part of the growth equation.
That’s the Betty difference that no other 3PL can offer.
What is Betty's ‘defined spaced’ model?
A defined space means your stock is allocated its own dedicated space within our warehouse.
Betty+Co exists for brands that sell compact products, where a large number of units can be stored efficiently within a small footprint. That efficiency allows us to offer brands a more organised, predictable, and genuinely cost-effective fulfilment model – without excessive space or layered pricing structures.
Betty’s ‘defined space’ model is what allows us to keep pricing flat and more affordable than traditional 3PL models, which often charge per order, per SKU, or per action regardless of how efficiently stock is stored.
The result is a calmer, simpler fulfilment setup that works well for brands whose products are space-efficient and well organised.
What if I don’t have a whole ‘defined space’ worth of inventory?
That’s completely fine.
Many brands like start with less inventory to test the waters, or they’re simply scaling. Your defined space is simply a way for us to organise stock and keep fulfilment predictable – it doesn’t need to be filled on day one. The cost won’t change as you fill it. It’s already your space.
The goal is to keep fulfilment simple and efficient, not to push you into holding more stock than makes sense.
How We Work
Do you integrate with my store?
We don’t rely on complicated software integrations or external fulfilment platforms – and that’s the point.
Instead, we work directly within your existing store with limited, order-only access that only you can approve. This allows us to view and process orders, print packing slips, fulfil shipments, and add tracking details – without access to pricing, payments, or unnecessary customer data.
Orders are processed exactly as if you were doing it yourself, just without the time, admin, or physical work. This approach avoids syncing issues, system lock-ins, and extra layers between you and your customers – keeping fulfilment simple, accurate, and fully under your control.
Do you handle returns?
Yes. As your point of contact for inventory, basic returns handling is included in our flat monthly service.
We’re meticulous with picking, packing, and protecting orders – treating each one as if it were our own. When products are accurately described, return volumes are typically minimal to zero.
If a return is received, we’ll:
Photograph the returned item(s)
Send the images to you for review and instruction
You can then choose whether the item(s) should be:
Returned to stock, or
Disposed of
Keeping returns handling this simple allows us to avoid charging for return processing, while maintaining a calm, reliable, and cost-effective core service – well suited to brands with low return volumes.
Is this a long‑term contract thing?
Betty+Co is a capped fulfilment service designed to provide simple, reliable support. It doesn’t need to be a permanent arrangement unless that’s what suits your business at the stage you’re in.
We require an initial minimum three-month commitment to support continuity and consistency in your fulfilment. After that, brands are free to continue for as long as the service remains a good fit.
How long you work with us simply depends on where your business is and what you need next.
Can I leave anytime?
Yes. After the initial three-month commitment, your relationship with Betty+Co runs on a month-to-month basis with 30 days’ written notice, aligned to your monthly billing cycle.
Your final month is paid in full, and during that period we’ll prepare your inventory for off-boarding so it’s packed and ready for return or transfer by the end of the month.
There are no long contracts beyond that – the structure is designed to stay simple and predictable for both sides.
What if I already have my own processes in place and just need fulfilment?
That’s absolutely fine.
We’re flexible and comfortable working within your existing setup. Whether that’s direct access to your online store (with limited permissions for order processing only) or an established WMS – or whatever you have that already works – we’ll operate within the system you already use. We cap the number of brands we work with, so we can focus on customised services that work for you.
Our focus is simple: accurate, efficient fulfilment. We adapt to your workflow so orders move out smoothly and without disruption.
No forced migrations. No unnecessary system changes.
I have a well known, established brand - how can u help me?
Established brands don’t need “more fulfilment.” They need the right market entry and operational control.
If you’re already successful in the US, UK, or elsewhere, Australia represents opportunity – but also risk if not handled properly.
We support established brands by providing:
• A structured, local fulfilment base without building your own warehouse
• Faster domestic shipping for Australian customers
• Simplified returns and compliance management
• Retail and wholesale dispatch capability
• Presentation-sensitive handling aligned with premium brand standards
Because we’re founder-led, we understand margin protection, buyer expectations, and the pressure that comes with brand reputation.
Our role isn’t to replace your systems like other 3PL’s do – it’s to extend the way you wish to work into Australia seamlessly.
Think of us as your local operational arm: disciplined, brand-aware, and built to protect the experience your customers already trust.
Are you contactable anytime?
We operate during standard business hours and keep communication simple – everything runs through email at hello@bettyco.com.au.
We do this so nothing gets missed and there’s a clear written trail for both sides. It keeps things organised, efficient, and easy to refer back to.
If something is time-sensitive, just mark it clearly in the subject line and we’ll prioritise accordingly.
Clear communication. No crossed wires.
Orders + Shipping
I already have someone printing orders or booking shipments. Can we reduce the pricing?
We understand you may already have a VA – virtial assistant – or team member managing admin tasks such as emails, customer service, order collation, or booking shipments – and you may prefer them to continue handling that side of the process.
We’re happy to work alongside your existing support structure.
Our monthly base fee remains unchanged, as it covers your allocated space and a defined order volume – not individual task breakdowns.
For orders above that volume:
- If we manage the full workflow – printing orders, booking shipments, and packing – our standard per-order rate applies.
- If your team prepares the orders and supplies matched order PDFs and corresponding shipping labels in sequence (so we simply print + pack what has been provided, with no sorting required), the per-order rate is reduced by 50%.
This structure gives you flexibility while keeping warehouse operations efficient and predictable.
How much you save depends on how you prefer to structure your workflow. You can explore both scenarios in our pricing calculator.
What shipping services do you use?
We typically work with Interparcel, which gives access to a broad network of trusted Australian carriers. This allows us to select the most efficient and cost-effective option for each order – balancing speed, reliability, and value.
We’ll help you set up your own Interparcel account so shipping costs are charged directly to you as bookings are made. It’s straightforward, transparent, and keeps everything clean on the accounting side.
If you already have a preferred carrier or negotiated rates, we’re very happy to work with those instead. Our role is to operate within your preferred setup – not lock you into ours.
Why use Australian based fulfilment for our AU orders?
International shipping can quickly become expensive for customers.
For example, sending a lightweight item like a T-shirt from New York to Melbourne often sits around USD $30–$60 for standard tracked services. Once converted, that can equate to approximately AUD $45–$90 at checkout.
By contrast, once your inventory is held locally with Betty+Co, most standard domestic shipments within Australia sit around AUD $8–$12, depending on weight and destination.
That difference can represent a saving of AUD $30–$70 per order.
Across just 20 orders, that’s potentially AUD $600–$1,400 in shipping differential – either protected in your margin or removed as checkout friction for your customer.
Beyond cost, local fulfilment also means:
• Faster delivery times
• Lower cart abandonment
• Easier returns
• Stronger repeat purchase behaviour
For established brands, local fulfilment isn’t just convenient – it directly improves conversion and protects brand equity in new markets.
Is there a charge per sku?
No. We charge per order – not per SKU – because simplicity protects your margin.
We’ve intentionally structured our pricing this way to keep things simple, predictable, and efficient. Many 3PLs charge per item picked within each order, which can quickly increase costs as baskets grow.
Our model avoids that complexity.
Because we specialise in boutique, design-led brands – where products are typically compact and efficient to handle – it’s not practical or fair to penalise you for an additional item or two within the same order.
Charging per order allows us to:
• Keep pricing transparent
• Reduce administrative complexity
• Move efficiently without over-engineering every pick
• Help you protect margin as you scale
Whilst our model is intentionally built around direct-to-consumer order flow – where presentation, speed, and consistency matter most – we can absolutely support wholesale or bulk dispatch and can provide a custom quote to reflect this.
When we say we support founder-led brands, we mean it. Growing brands need cost clarity and operational control – not layered micro-charges that erode margin over time.
Our model is built to stay lean on both sides — so you can scale sustainably, and we can operate efficiently.
Payments
Let's talk Betty+Co's pricing model....
We operate on a clear monthly subscription to keep things trackable – because you’ve got enough to do.
Your base monthly fee includes:
• Up to 40 orders fulfilled per week (160 per month)
• Standard pick, pack and dispatch
• 1 x Pallet – or pallet sized – storage
If you exceed the included orders per month, additional orders are charged at a set per-order rate.
Optional services like enhanced packaging, custom packaging handling, kitting, or annual stocktake are charged per order – including those included in your base monthly fee – and simply added to your monthly invoice.
Everything is consolidated into one clean monthly invoice. No separate billing. No admin chasing.
If you supply ready-to-pack orders and labels, orders above your included monthly allowance are charged at 50% of the standard additional-order rate. Yes, you read that right – if you have someone already processing your orders and shipping and just need us to pack and dispatch, you get 50% off our order rate.
Subscriptions can be cancelled at any time. If payments are outstanding, services are paused and inventory is securely held until accounts are up to date as per the below FAQ: what if i miss payments?
It can’t get any easier than that.
Is there an onboarding / offboarding fee?
Yes. We charge a flat fee for onboarding and off-boarding as you can see on our pricing page here.
How and when is payment made to Betty?
Onboarding and the initial three-month period are paid upfront. After that, billing moves to a monthly, in-advance basis.
If you prefer to pay annually, a 10% discount applies to Betty’s flat monthly rate.
All payments are handled via a subscription arrangement, which can be cancelled in line with the notice period outlined above under “Can I leave anytime?”
Who pays for shipping?
Shipping is paid by you, as it is with any fulfilment service.
The difference is that all shipments are booked using your own carrier accounts and negotiated rates, with charges billed directly by the carrier. We don’t mark up shipping, bundle it into service fees, or control your rates.
We handle the picking, packing, shipment bookings, and dispatch on your behalf – while you retain full visibility and control over shipping costs.
Who pays the packaging costs?
Plain color postage satchels as well as bubble mailers in three sizes are included as part of Betty+Co’s service.
If you wish to provide us with your own custom packaging, that’s absolutely fine. We charge a small fee to cover this option as outlined on our pricing page.
What if I miss payments?
Because Betty+Co operates on a simple, low-overhead model, timely payment is important to keep fulfilment running smoothly.
If a payment is missed, fulfilment may be temporarily paused until the account is brought up to date.
If payment remains outstanding for 7 days, we’ll begin preparing your inventory for off-boarding, so it’s ready for return to you or transfer to a nominated 3PL once all outstanding charges are settled.
If payment remains unresolved after 30 days, inventory may be treated as unclaimed and may be disposed of or absorbed to recover costs.